Online Marketing Ideas for Your London Business

When you’re trying to catch the eye of London customers, you’ll need to be creative. However, it can be difficult to come up with effective ideas. That’s why you’ll need the help of online marketing professionals to come up with original ways to get customers flocking to your business. Here are a few examples of what they can come up with:

 

  • Start a Blog. A blog, especially a well-written one, can get your company a lot of attention. However, a blog isn’t about the hard sell; having informative and amusing articles is enough to raise people’s attention.

 

  • Create a Video Series. Another way to get people to pay attention is a video series. Amusing videos with colourful personalities put a face to your business, making your company more approachable and memorable.

 

  • Use Social Media. A lot of people use social media nowadays. Creating a presence on a social media platform can ensure visibility to many people. Furthermore, social media is easy to use and reaches out to a large potential audience.

 

These are just a few examples of what you can do to garner people’s attention. However, implementing them can be a bit difficult. You’ll want the help of dedicated online marketing professionals to ensure that they’re done properly.

 

Avoid These Mistakes for Truly Successful Online Marketing in London


As we speak, millions of websites are being promoted through consistent online marketing in London and elsewhere, an effort which involves several key elements for success to be achieved. That being said, it is fair to say that the businesses owning such websites look to be seen online through a variety of pages; a task that isn’t simple in its own right. Over time, the difficulty can cause campaigns to be thrown into disarray due to various mistakes which could’ve been avoided. Here are a few of them:
http://alcyonwebbuild.co.uk/avoid-these-mistakes-for-truly-successful-online-marketing-in-london/

London Online Marketing: Keep Up with Google’s New Mobile SEO Update

The recent announcement from Google about mobile SEO had businesses around the world worried. The latest update states that a website’s mobile-friendliness will now be treated as a ranking signal. This means that websites that are not mobile optimised may rank lower in search results. This comes as no surprise at all, however, as Google had been hinting at its leniency to mobile-responsive websites for quite a long time. Businesses in London that have yet to create mobile-responsive websites are now advised to revamp their London online marketing strategies to avoid penalties before the update takes effect on the 21st of April.

Experts speculate that this change came about because of an event in early 2014 when mobile searches exceeded PC searches. An overwhelming 99.5 percent of users accessed websites through their mobile devices to find content and information while 15 percent made purchases. Although mobile SEO has been one of the major contributors to search engine rankings as it stands today, Google aims to change the landscape once more with the upcoming update.

http://alcyonwebbuild.co.uk/london-online-marketing-keep-up-with-googles-new-mobile-seo-update/