How to Find the Best Online Marketing Firm in London

There is no doubt that the world of online marketing has advanced in leaps and bounds during recent times. This is especially important in a city such as London which is certainly one of the most competitive in the world. Finding the best third-party marketing firm is therefore critical for one’s continued success. What are some of the primary metrics which help to bolster the reputation of such a company?

Find your unique selling proposition to succeed with online marketing

It can be difficult for a business to stand out, especially in a busy area like London, where many firms compete for customers in the same arena. Done properly, online marketing can make a huge difference to sales and brand recognition, but how do you ensure your business stands out from the crowd?

Online Marketing as the New High Street

The recent online marketing revolution coupled with the rise of social media have achieved the one goal that has eluded advertisers for years: they have finally opened up two-way traffic between consumers and brands.

Online Marketing in the 21st Century

There are many approaches that can be taken to produce an effective online marketing campaign. Of course, larger cities, such as London, dictate that the strategies of any business be sharply honed; the sheer amount of competition demands nothing less, especially for young and start-up companies. Fortunately, with the help of experienced SEO marketing companies, there are tools that a business can employ at its disposal in order to maximise its online presence.

Internet Marketing—Finding an Online Foothold

Starting a business is a daunting prospect at the best of times, but in an age where over 95% of customers (according to Google’s latest data) will search online for local businesses, there’s no doubt that online marketing is the best strategy to get clients quickly. With the number of websites growing by over a million a week, it’s hard work to make yourself stand out from the crowd, which is why getting expert help with your online marketing strategy is a great start-up investment.

London Online Marketing: Keep Up with Google’s New Mobile SEO Update

The recent announcement from Google about mobile SEO had businesses around the world worried. The latest update states that a website’s mobile-friendliness will now be treated as a ranking signal. This means that websites that are not mobile optimised may rank lower in search results. This comes as no surprise at all, however, as Google had been hinting at its leniency to mobile-responsive websites for quite a long time. Businesses in London that have yet to create mobile-responsive websites are now advised to revamp their London online marketing strategies to avoid penalties before the update takes effect on the 21st of April.

Experts speculate that this change came about because of an event in early 2014 when mobile searches exceeded PC searches. An overwhelming 99.5 percent of users accessed websites through their mobile devices to find content and information while 15 percent made purchases. Although mobile SEO has been one of the major contributors to search engine rankings as it stands today, Google aims to change the landscape once more with the upcoming update.

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The Best Way to Do Content Marketing

Sharing stories is undeniably ingrained in people, with everyone having a story to share. As technology develops, so do the various forms of media used for story-telling—from oral discussions and pages to digital photographs, videos, and blogs. Now, even brands and companies are becoming story-tellers to engage people into buying their products or services, an online marketing strategy known as content marketing.

Sites to Social Media: Perks of Online Marketing

With the rise of social media, more and more are setting up their online marketing and seeing results. Indeed, the Internet has become important for the marketing efforts of any business. The Web enables a business to build relations with customers through low-cost personalised communication.

Having an online presence virtually makes you open for business at any given time of the day. It also makes it convenient for customers to find you and browse and purchase your products in their own time and pace.