Online Marketing Basics—Use a Strategy that Meets Your Marketing Needs

Due to the sheer size of this city, London online marketing is a very common search term for businesses that hope to obtain a considerable edge over their competitors.

Many business owners understand the importance of a powerful online marketing strategy. For instance, a study has illustrated that no less than 78 per cent of consumers utilise the Internet to research a product or service before making a purchase. What are some of the basic factors required in order to develop a successful campaign?

Leverage Social Media

A company should always take advantage of the power that social media offers. Sites such as Facebook and Twitter are excellent outlets to reach an ever-evolving target audience. These can literally be thought of as “free” advertising, for there is no cost involved (besides a certain amount of time).

http://alcyonwebbuild.co.uk/online-marketing-basics-use-a-strategy-that-meets-your-marketing-needs/

How to Find the Best Online Marketing Firm in London

There is no doubt that the world of online marketing has advanced in leaps and bounds during recent times. This is especially important in a city such as London which is certainly one of the most competitive in the world. Finding the best third-party marketing firm is therefore critical for one’s continued success. What are some of the primary metrics which help to bolster the reputation of such a company?

London Online Marketing: Keep Up with Google’s New Mobile SEO Update

The recent announcement from Google about mobile SEO had businesses around the world worried. The latest update states that a website’s mobile-friendliness will now be treated as a ranking signal. This means that websites that are not mobile optimised may rank lower in search results. This comes as no surprise at all, however, as Google had been hinting at its leniency to mobile-responsive websites for quite a long time. Businesses in London that have yet to create mobile-responsive websites are now advised to revamp their London online marketing strategies to avoid penalties before the update takes effect on the 21st of April.

Experts speculate that this change came about because of an event in early 2014 when mobile searches exceeded PC searches. An overwhelming 99.5 percent of users accessed websites through their mobile devices to find content and information while 15 percent made purchases. Although mobile SEO has been one of the major contributors to search engine rankings as it stands today, Google aims to change the landscape once more with the upcoming update.

http://alcyonwebbuild.co.uk/london-online-marketing-keep-up-with-googles-new-mobile-seo-update/

 

Producing Quality Content for Online Marketing

Even by today’s standards, there is no denying the truth in the old saying “content is king”, especially with companies and businesses that strive towards success in markets that rely on technology. Despite what many say about flashy website features, content is still a dominant factor in a consumer’s purchasing decision. The question now is “How can your website produce quality content to attract attention?”