Aligning Online Marketing Strategies with Current Needs and Trends

The advent of new technologies has transformed the way consumers interact with businesses, shop, and make decisions. This means that business owners who want to remain competitive must adapt their marketing strategies and campaigns to meet the expectations of their increasingly tech-savvy customer base. In 2012, British businesses spent over £800 million in online marketing strategies and benefited from greater exposure and wider reach.

Despite its growing popularity, the potential of online marketing is not fully understood by every business owner. Online marketing is an umbrella term that encompasses multiple digital strategies that range from web design to online reputation management. Web design is an integral part of modern branding and marketing strategies for companies big and small. A professionally designed website is a must for every company, as websites are the first point of contact with many potential clients.
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London Online Marketing Strategies: Top Tips for Start-up Businesses

London is one of the most vibrant markets in the world. For keen and innovative start-ups, the hustle and bustle of the city offers limitless opportunities. However, every new business owner should keep in mind a few essential marketing principles when preparing for online marketing in London.
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How to Ensure Your Website Gets Noticed

It’s almost essential for any business to have a website, but just creating a site is not enough if nobody is visiting it. This is especially important if you trade in a particular locality. There are lots of businesses in London, for example, so you need to make sure yours stands out from the crowd.

Internet Marketing—Finding an Online Foothold

Starting a business is a daunting prospect at the best of times, but in an age where over 95% of customers (according to Google’s latest data) will search online for local businesses, there’s no doubt that online marketing is the best strategy to get clients quickly. With the number of websites growing by over a million a week, it’s hard work to make yourself stand out from the crowd, which is why getting expert help with your online marketing strategy is a great start-up investment.

Online Marketing Ideas for Your London Business

When you’re trying to catch the eye of London customers, you’ll need to be creative. However, it can be difficult to come up with effective ideas. That’s why you’ll need the help of online marketing professionals to come up with original ways to get customers flocking to your business. Here are a few examples of what they can come up with:

 

• Start a Blog. A blog, especially a well-written one, can get your company a lot of attention. However, a blog isn’t about the hard sell; having informative and amusing articles is enough to raise people’s attention.

 

• Create a Video Series. Another way to get people to pay attention is a video series. Amusing videos with colourful personalities put a face to your business, making your company more approachable and memorable.

 

• Use Social Media. A lot of people use social media nowadays. Creating a presence on a social media platform can ensure visibility to many people. Furthermore, social media is easy to use and reaches out to a large potential audience.

 

These are just a few examples of what you can do to garner people’s attention. However, implementing them can be a bit difficult. You’ll want the help of dedicated online marketing professionals to ensure that they’re done properly.

 

Avoid These Mistakes for Truly Successful Online Marketing in London

As we speak, millions of websites are being promoted through consistent online marketing in London and elsewhere, an effort which involves several key elements for success to be achieved. That being said, it is fair to say that the businesses owning such websites look to be seen online through a variety of pages; a task that isn’t simple in its own right. Over time, the difficulty can cause campaigns to be thrown into disarray due to various mistakes which could’ve been avoided. Here are a few of them:
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London Online Marketing: Keep Up with Google’s New Mobile SEO Update

The recent announcement from Google about mobile SEO had businesses around the world worried. The latest update states that a website’s mobile-friendliness will now be treated as a ranking signal. This means that websites that are not mobile optimised may rank lower in search results. This comes as no surprise at all, however, as Google had been hinting at its leniency to mobile-responsive websites for quite a long time. Businesses in London that have yet to create mobile-responsive websites are now advised to revamp their London online marketing strategies to avoid penalties before the update takes effect on the 21st of April.

Experts speculate that this change came about because of an event in early 2014 when mobile searches exceeded PC searches. An overwhelming 99.5 percent of users accessed websites through their mobile devices to find content and information while 15 percent made purchases. Although mobile SEO has been one of the major contributors to search engine rankings as it stands today, Google aims to change the landscape once more with the upcoming update.

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London Online Marketing Services Can Help Avoid Web Design Mistakes

A company’s website is the foundation of their online marketing campaign. As the public face of the company, a website serves as the central source of information about the services they offer. However, more than just being a repository for basic company details and updates, a webpage needs to be well-made so that it can attract visitors and convert them into customers. This is where London online marketing services like Alcyon WebBuild can help.

It is really easy to make mistakes when designing a website, especially if you aren’t really well-versed in the processes involved.
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Keeping Up with the Online Marketing Evolution

The world of online marketing is an evolving field. If you own a business, it will be to your advantage to be on the lookout for changes, especially in SEO.

Mobile devices have grown in usage over the last few years, to the point that they are projected to eventually overtake desktop computers. About a year ago, Google announced that it would take into account how mobile-friendly a website is when ranking results for smartphone searches. Local businesses can potentially lose a lot of traffic if their site is not mobile-friendly, which is why Google recommends and favours responsive web design in this matter.

You may have heard this before, but it’s certainly worth repeating: be social. Relationships were the cornerstone of any business in the days before the Internet, and that fact still remains even now. With social media, you should remember that it’s not only visibility that matters, but interaction too.

Furthermore, you can know if you’re keeping up with the changes if you track your ROI (return on investment). For this, it would be wise to utilise analytics to know important data such as cost per acquisition. The insight you will gain from this will help you improve your efforts.

Producing Quality Content for Online Marketing

Even by today’s standards, there is no denying the truth in the old saying “content is king”, especially with companies and businesses that strive towards success in markets that rely on technology. Despite what many say about flashy website features, content is still a dominant factor in a consumer’s purchasing decision. The question now is “How can your website produce quality content to attract attention?”